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Norton took full advantage of her newfound liberty. When I was whipping out securitizations from my childhood bedroom I was like, ‘Dang.’” “A lot of times your day job feels a lot less glamorous when we’re working from home. “The pandemic was a massive pattern disruptor,” she says. Norton tells me she works about 20 hours a week, and that her business is now worth over $1m. Those videos went viral, and within months Norton quit her job to create a platform called “ Miss Excel” – where she creates tutorials for the whole Microsoft Office suite. Norton suddenly had a lot of time on her hands, so she started uploading quirky Excel tutorials on TikTok. Just ask Kat Norton, a 28-year-old in Long Island, who was condemned to her home in 2020 after her consulting job restricted travel in accordance with the lockdowns. Yes, it’s possible the pandemic has transformed some career nine-to-fivers into overnight barons. It’s enticing to believe that your savings account could swell by the turning gears of idle clicks. “The pandemic was almost a blessing in disguise because I was ready to work at that hotel for the rest of my life,” she says. It’s not that Aubrey particularly relishes her low-content book ruse, but at the very least, it doesn’t make her hate her life. Trauma and clarity are congenitally entwined, and after a year stuck at home, disgruntled employees wondered aloud if they were truly happy returning to a life of clocking in and out. Many of us found ourselves out of a paycheck, and more importantly, reconsidering our foundational conceptions of work. We all spent 2020 simultaneously bored and terrified as the economy tanked and the contagion spread. Nobody should take a get-rich-quick scheme at face value, but it’s not hard to understand why Americans were more motivated than ever to wrest control of their own financial fate. When we can’t know the future, you need to place multiple bets.” “The best security comes from having multiple income streams and diversification. “As a result of the pandemic, most people realized that a seemingly safe job or industry can change overnight, and we really can’t predict those circumstances,” says Dorie Clark, a professor at Duke’s Fuqua School of Business and the author of Entrepreneurial You. There’s a genuine reorientation in the nation’s labor philosophy, and it seems to grow more fervent with each passing day. And more people are now making money through unconventional means – the number of self-employed people who reported “unincorporated” work (meaning they weren’t tied to a specific company) has gone up from 8.8m in March 2020 to 9.3m in March 2022, according to the Department of Labor. Interest in the r/passive_income subreddit, where users swap tips on earning extra cash, skyrocketed throughout the pandemic, while Google search inquiries on “passive income” have more than doubled since March 2020.
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More than 47 million people quit their jobs last year, leaving many to exchange their long-term career ambitions with low-stakes schemes to make money from home. “It has done pretty well and is about $200 of my sales.”Īubrey isn’t breaking the bank, but she’s emblematic of a growing contingency in the global economy that’s lured by the hope of cobbling together “passive income” streams online.
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“My most successful product is randomly a ‘vegetable’ blank lined notebook where I just scattered some pictures of cartoonish onions, pumpkins and leeks on the cover,” she tells me. All Aubrey needs to do is come up with an appetizing front cover and trust that the shadowy algorithm takes care of business. There is no real writing involved in the low-content book scheme, which is exactly the point. With just a layperson’s grasp of graphic design, Aubrey was able to flood the Amazon marketplace with a tide of scholastic notebooks, graph-paper pamphlets and crossword collections. And like so many newly occupation-free members of the American workforce, Aubrey turned to the internet and searched for any sort of minimal-effort side-hustle that seemed feasible.Īubrey found hope with what she describes as “low-content books”. In fact, Aubrey was genuinely relieved when she was finally laid off. The floors were constantly understaffed and inventory seemed to disappear overnight. A ubrey, a 26-year-old in Florida, does not recommend working at a hotel in the middle of a pandemic.